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Thinking About a Design

Thinking About a Design..................

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The design process has been the subject of much scrutiny and debate over centuries. This fascination with the subject is partly due to the huge range of interacting demands and relationships that need to be resolved in every project. The number of variables to which the designer must attend is immense and incapable of resolution en masse. It is only by tackling them sequentially that we can deal with the complexities of the process. The chapter headings of this book – and, of course, the contents of the chapters – suggest topics that might be used in this sequential process.


Unconscious design can be more effective than conscious. There is often the hope that consciously deliberating on a problem will trigger a creative solution. In the case of simple problems this will often work (when reassembling a piece of machinery for instance, or solving an anagram). For complex problems, particularly those combining practical and aesthetic solutions, there is a better way. That better way is unconscious deliberation; using the parallel processing power of the brain to solve the problem subconsciously while the brain’s owner embarks on another task. The only proviso is that the brain has to understand all the variables and their relationships before it can work this particular magic; this means there has to be an initial conscious effort to feed it the right information. Afterwards the individual can get on with other things knowing that in the near future, often suddenly and in unlikely situations, a potential solution will occur.

This extensive bathroom has cabling to the lighting, a plasma screen television and extraction fan as well as hot and cold water supplies and drainage pipes to basins and tub. These have been carefully integrated within the construction so that they are invisible.


similarly in any interior you cannot neglect the importance of lighting. it may increase or decrease the beauty of your interior.


The design of retail environments can bring into play theatrical devices – note the quality of light in particular here. The relative impermanence of these types of spaces enables the designer to explore form, texture and light in ways that capture the imagination of the user. These are places to shop and to make believe.



On the other hand a crisp, clean-lined interior that reflects company values and demonstrates the merchandise effectively.




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